Braclo — Sustainable Comfortwear & Fashion for India
Ethics
vs.
Aesthetics
The fashion industry produces 10% of global carbon emissions. Yet consumers — especially India's 600M+ millennials and Gen Z — refuse to sacrifice style for sustainability.
The gap between ethical fashion and aspirational design remains the industry's most significant unresolved tension. Until now.
9 Years.
Zero Capital.
All Grit.
Walked courier to courier in Alwar to secure a COD account for a single order in Kashmir. One stranger's trust was worth an entire day's effort.
When Myntra's logistics failed in Alwar, Richa set up a shadow warehouse in Jaipur. A bottleneck became the company's operational foundation.
Started with a phone and an idea. Built a profitable, high-growth brand across all major marketplaces without a single rupee of external capital.
"We don't just build brands; we build operational moats that win in the real India."
Premium
Simplicity
Braclo bridges the gap between ethics and aesthetics. We create breathable, high-performance apparel engineered specifically for Indian conditions — where comfort meets conscious design.
Why
Now?
India's supply chain has reached a tipping point, enabling high-precision, R&D-driven fabric innovation at global scale.
The Indian middle class is moving from generic consumption to value-driven, premium labels that prioritize quality and ethics.
The explosion of D2C infrastructure allows for direct, data-driven relationships with consumers, bypassing traditional retail.
Two Brands.
One DNA.
BRACLO
Premium Lifestyle Fashion
Breathable fabrics, effortless silhouettes, designed for the modern Indian consumer.
EMERALS
Active Lifestyle Essentials
Performance meets elegance. Workout to everyday versatility, engineered for real movement.
The
Market
"The convergence of manufacturing maturity, premiumization, and digital-first consumption makes Braclo's category leadership inevitable."
Proven
Momentum
From India
to the World
Category Leader
Dominating the Indian sustainable comfortwear market through product-led growth.
Regional Scale
Expanding into the Middle East and Southeast Asia with climate-adapted fabric technology.
Global Powerhouse
Becoming a global leader in sustainable fashion through circular innovation.
A Category Leader
with a Soul
"We don't just create clothing; we create impact. A 60-day return window, COD availability, and a toll-free support line — built around one simple belief: if people trust your brand, you respect that trust."
Invest in the
Future of Fashion
Braclo is raising its first institutional round to accelerate category leadership in India's $100B+ apparel market and expand into global markets.
Thank You
The Future of Effortless